Monday, March 23, 2009

MAKE A LIST Before You Head to The Store

This is like the simplest mistake that every Consumer does; NOT MAKING A LIST before going out shopping. Do you know that you might probably be spending 10 dollars more on each visit to the store. The one thing that we should know is that these supermarkets spend millions each year on consumer research. They know what the average Consumer wants, how they will react to certain stimulus and what will and will not catch your eye and make you buy a certain product over another.

This is one reason that the highest profit margin foods are placed at eye level. They make it easy for you to reach out and throw it in your basket.

Time and time again, studies have show that people who make out grocery list and spend as little time as possible in a Supermarket spend less money on groceries. Making a list before you go shopping can be the single BEST WAY TO SAVE MONEY when buying groceries.

Why? Not only do these people have a list, many will also put the list in order of their location in the grocery store. The more time you spend “window shopping” in a Supermarket, the more likely you are to buy something you don't need.

Change your way, change your attitude and change your ways of shopping. I made a very clear statement to my wife that we don't ever go out shopping without making a list 1st. Before going out to the Supermarket, check the kitchen, check the toiletries and discuss on what ever personal things that is NECESSARY to buy and make sure the supplies you plan to buy will last until the next scheduled visit to the store.

Make sure you also bring a pen or a pencil to tick on the things you already bought. This will keep you from turning back around to the same isle again. This shall minimize your "window shopping" eventhough it's a habit among us, we have to fight the temptation!

I accidently heard on the radio the other day, a man mentioned that he prefer to shop at a Mini Market compared to the Supermarket. Why? Still not getting the point? "Less exposure to the unnecessary but tempting groceries!!!"

Focus on the list and try not to diverge from it. We need to know how the Supermarket marketing game is played and know how to beat it.

So what have we learnt through all of this - MAKE A LIST!

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